{"id":12180,"date":"2022-06-15T18:30:06","date_gmt":"2022-06-15T18:30:06","guid":{"rendered":"https:\/\/ejemackenzie.com.br\/ejem\/?post_type=cases_de_sucesso&#038;p=12180"},"modified":"2022-06-15T18:38:58","modified_gmt":"2022-06-15T18:38:58","slug":"plano-de-negocios-mediar-te","status":"publish","type":"cases_de_sucesso","link":"https:\/\/ejemackenzie.com.br\/ejem\/cases_de_sucesso\/plano-de-negocios-mediar-te\/","title":{"rendered":"Plano de Neg\u00f3cios | Mediar-te"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12180\" class=\"elementor elementor-12180\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47d1983 elementor-section-height-min-height elementor-section-items-bottom elementor-section-boxed elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"47d1983\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;slideshow&quot;,&quot;background_slideshow_gallery&quot;:[{&quot;id&quot;:12182,&quot;url&quot;:&quot;https:\\\/\\\/ejemackenzie.com.br\\\/ejem\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/Copia-de-Rita-1-768x444-1.png&quot;}],&quot;background_slideshow_slide_duration&quot;:3000,&quot;background_slideshow_ken_burns&quot;:&quot;yes&quot;,&quot;background_slideshow_loop&quot;:&quot;yes&quot;,&quot;background_slideshow_slide_transition&quot;:&quot;fade&quot;,&quot;background_slideshow_transition_duration&quot;:500,&quot;background_slideshow_ken_burns_zoom_direction&quot;:&quot;in&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a223990 exad-glass-effect-no exad-sticky-section-no\" data-id=\"a223990\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2dcf062 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"2dcf062\" data-element_type=\"widget\" id=\"cliente\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mediar-te<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a838039 elementor-icon-list--layout-inline elementor-list-item-link-full_width exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-icon-list\" data-id=\"a838039\" data-element_type=\"widget\" id=\"ava\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-inline-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"feather icon-star-on\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"feather icon-star-on\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"feather icon-star-on\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"feather icon-star-on\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"feather icon-star-on\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\"><\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-384ff98 exad-glass-effect-no exad-sticky-section-no\" data-id=\"384ff98\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4c11204 gallery-spacing-custom exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image-gallery\" data-id=\"4c11204\" data-element_type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ccf128 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"8ccf128\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b4126da exad-glass-effect-no exad-sticky-section-no\" data-id=\"b4126da\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-11bd1c6 elementor-icon-list--layout-traditional elementor-list-item-link-full_width exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-icon-list\" data-id=\"11bd1c6\" data-element_type=\"widget\" id=\"desc\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Plano de Neg\u00f3cios<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Camila Campoy, Fernando Borrego, Guilherme Buzzo e Maria Fernanda Alonso<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Na primeira reuni\u00e3o a respeito da Mediar-te percebeu-se o desejo da s\u00f3cia em colocar em pr\u00e1tica a sua ideia no mercado o quanto antes, entretanto faltavam muitas pe\u00e7as do quebra-cabe\u00e7a em quest\u00e3o financeira, estrat\u00e9gica, operacional e todo o plano de marketing. \n\nBasicamente a empresa tem como objetivo atuar no servi\u00e7o de media\u00e7\u00e3o dos conflitos, al\u00e9m de oferecer treinamento nas empresas a fim de desenvolver a capacidade de dialogar e ferramentas para se chegar em um consenso. Dessa maneira os s\u00f3cios precisavam de um norte e estrat\u00e9gias para colocar o seu neg\u00f3cio na realidade das pessoas.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-072fc61 elementor-icon-list--layout-traditional elementor-list-item-link-full_width exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-icon-list\" data-id=\"072fc61\" data-element_type=\"widget\" id=\"desc2\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Em primeira inst\u00e2ncia, realizamos um sum\u00e1rio executivo, o qual consta todas as informa\u00e7\u00f5es do empreendimento e de todos os s\u00f3cios envolvidos. Junto a isso, em conjunto com Rita (s\u00f3cia), foi criada a miss\u00e3o, vis\u00e3o e valores, levando em considera\u00e7\u00e3o todos os desejos e expectativas para a Mediar-te. \n\nEm seguida foi feito um grande estudo do mercado atuante no Brasil, o crescimento da cultura de di\u00e1logo, quest\u00f5es pol\u00edticas, econ\u00f4micas e sociais que envolvia esse novo empreendimento. Al\u00e9m desse estudo, foi feito uma ampla pesquisa de mercado para entender, al\u00e9m das quest\u00f5es f\u00edsicas, a ader\u00eancia do p\u00fablico a essa nova ferramenta e o contato com clientes com os sistemas burocr\u00e1ticos j\u00e1 existentes. \n\nEm todo o processo produtivo o contato com os s\u00f3cios e os membros da EJEM se manteve constante, mostrando as conclus\u00f5es e alinhados com todas as expectativas dos clientes. Outra solu\u00e7\u00e3o apresentada foi tra\u00e7ar um plano de marketing condizente com o p\u00fablico alvo apresentado nas pesquisas, plataformas ideias e todo o conte\u00fado atrativo para clientes e grandes empresas.\n\nJ\u00e1 chegando ao fim, foi estruturado, com base em t\u00e9cnicas e ferramentas um plano operacional, com todas as metas e a\u00e7\u00f5es desejadas para o futuro da mediar-te, em conjunto com indicadores poss\u00edveis para que isso seja preenchido ao longo do tempo. \n\nAdemais, tendo em vista um grande problema na organiza\u00e7\u00e3o financeira e entendimento das partes, oferecemos como uma solu\u00e7\u00e3o um amplo estudo sobre os cen\u00e1rios positivos e negativos, previs\u00f5es de demandas, capital de giro e por fim uma planilha automatizada para que o dia a dia de Rita seja mais otimizado e computado nessa plataforma.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-circle\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Como entrega e resultados, o plano de neg\u00f3cios, al\u00e9m de in\u00fameras reuni\u00f5es de alinhamento, foi feito uma apresenta\u00e7\u00e3o para todos os s\u00f3cios explicando passo a passo dos pensamentos, planos de a\u00e7\u00f5es e conclus\u00f5es. Al\u00e9m dessa apresenta\u00e7\u00e3o \u00e9 entregue um manual extremamente completo e detalhado sobre todos os planos e execu\u00e7\u00e3o de ferramentas. Neste documento, consta um resumo sobre o empreendimento, sua atividade econ\u00f4mica, dados e previs\u00f5es; um planejamento estrat\u00e9gico o qual definiram objetivos e metas que ser\u00e3o o norte da empresa pensados e alcan\u00e7ados ao longo prazo; An\u00e1lise de mercado, onde foi feita uma pesquisa para entender os clientes, fornecedores e concorrentes, explorando pontos positivos e negativos e melhores custos benef\u00edcios; Plano de marketing, detalhamento de objetivos e planos de a\u00e7\u00f5es para atingir um ou mais objetivos de marketing; Plano operacional, realizando um esquema que visa gerar resultados a curto prazo, descrevendo as tarefas a serem realizadas pelos colaboradores, defini\u00e7\u00e3o de escopos; Por fim o plano financeiro, um levantamento de dados sobre todos os custos operacionais, lucros desejados, demandas e essas quest\u00f5es que permeiam o cen\u00e1rio econ\u00f4mico, somado a uma planilha automatizada, contabilizando todas as premissas da Mediar-te.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2311f09 exad-glass-effect-no exad-sticky-section-no\" data-id=\"2311f09\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1909785 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-html\" data-id=\"1909785\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\n#desc li:before, #desc2 li:before{\n    font-weight:600;\n    color: #AA182C;\n    position: absolute;\n    top: -25px\n}\n\n#desc li:nth-child(1):before{\n    content: 'Servi\u00e7o';\n}\n    \n#desc li:nth-child(2):before{\n    content: 'Equipe';\n}\n    \n#desc li:nth-child(3):before{\n    content: 'Problem\u00e1tica';\n}\n    \n#desc2 li:nth-child(1):before{\n    content: 'Solu\u00e7\u00f5es';\n}\n\n\n#desc2 li:nth-child(2):before{\n    content: 'Entrega e Resultados';\n}\n\n#ava li:nth-child(1):before{\n    font-weight:600;\n    color: #ccc;\n    content: 'Avalia\u00e7\u00e3o';\n    position: absolute;\n    top: -25px;\n    width:100px;\n}\n#ava *{\n    overflow: visible;\n    cursor: pointer\n}\n#ava li:nth-child(6){\n    color: #ccc;\n    font-size: 12px;\n    line-height: 1.2;\n    background: #151c24;\n    padding: 10px;\n    position: absolute;\n    top: 60px;\n    left: -10px;\n    border-radius: 8px;\n    box-shadow: 0 0 40px rgba(29,29,27,.5);\n    opacity: 0;\n    pointer-events: none\n}\n#ava:hover li{\n    opacity: 1 !important\n}\n#cliente h2:before{\n    content: 'Cliente:';\n    color: #ccc;\n    font-size: 18px;\n    position: absolute;\n    top: -25px\n}\n<\/style>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71f3628 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"71f3628\" data-element_type=\"section\" id=\"materiais\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-00f314e exad-glass-effect-no exad-sticky-section-no\" data-id=\"00f314e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e965ab3 elementor-widget__width-auto exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"e965ab3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Materiais Gratuitos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-245d239 elementor-align-center elementor-tablet-align-center elementor-mobile-align-center elementor-widget__width-auto exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"245d239\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-float\" href=\"https:\/\/ejemackenzie.com.br\/ejem\/materiais-ejem\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-long-arrow-alt-right\"><\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">acessar materiais<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e79c8a exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"9e79c8a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAlguns dos nossos materiais que podem ajudar voc\u00ea e sua empresa:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3ac3830 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-glass-effect-no exad-sticky-section-no\" data-id=\"3ac3830\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3809073 exad-glass-effect-no exad-sticky-section-no\" data-id=\"3809073\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47fb1a8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-exad-filterable-post\" data-id=\"47fb1a8\" data-element_type=\"widget\" data-widget_type=\"exad-filterable-post.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div class=\"exad-filterable-items exad-filterable-menu-container-align-top\" id 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